Deliberately different

In 2016 VCU Administration rallied around the Make it Amazing campaign and became known across VCU for unparalleled service. Beginning in 2020, we united to solve extremely difficult challenges for our students and patients during the pandemic and were recognized among Virginia higher education peers for our innovative and unconventional solutions. We are an incredible team and we want to build on these successes and highlight our innovation and thought leadership nationally. Our new Deliberately Different campaign is a bold statement about who we are as the uncommon.

We want to hear from you!

Do you have an idea for how we can innovate to improve our work? Are we doing something unique that we should share with peer colleges and universities? Email us at